A general dialogue about the challenges and victories of Entrepreneurship
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Navigating The Road To Success
Successful companies use marketing repetition. Unsuccessful companies do not. True or False?
True: It takes repetitive marketing over time (6-12 months or more) to build trust and desire.
Why?:
1. Clients may not be interested in what you are selling today. However, that does not mean they won’t be interested in what you are selling tomorrow, next month, or a year from now. A “No” today does not mean a “No” tomorrow.
2. Trust. Nearly all people need to have a feeling of trust toward a company before they will do business with them. Trust is built by receiving regular and consistent marketing messages over time.
3. Mood. The day your prospect receives your marketing piece he/she may have been in a lousy mood and threw it away or ignored it.
4. No money. The prospect wants what you are selling but cannot afford it right now. However, in 3, 6, or 12 months from now, they may have the money and they will buy.
5. Too busy to think about it right now.
Now more that ever it is important to keep people aware of your products and services.